Mrs Watsons Organic Grocer

Branding, Photography, Print

Mrs Watsons Organic Grocer

Mrs Watson’s organic grocer rebrand

The concept for the brand is authenticity and in particular, authenticity of ‘organic’. The brand mark emerged from experimentation with fruit textures and colours. The colour palette is based on the salmon pink and grass green tones associated with fresh fruit and healthy eating.

The collateral reflects the authenticity through a commitment to the environment in the choice of recycled, textured papers and simple, clean forms and fonts. The brand mark variations with four different fruit types provide variety for collateral use while maintaining the same visual appearance.


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