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torchmedia b&t ad

B&T Magazine Advertisement

The ad concept was developed around the brief of getting media and creative agencies, as well as the media industry, out of the mindset that TorchMedia only does Shopper media and to position TorchMedia as a major out-of-home player. I developed the concept, wrote the copy and designed the ad. I received very positive feedback from B&T Magazine as well as management and colleagues.

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