Hello!
I’m a Senior UX/UI Lead with 15+ years' experience. I work on complex, technically demanding products, from blockchain privacy tools to trip planners used by millions each month. I'm drawn to hard problems because untangling them and finding something clear and considered on the other side is genuinely satisfying work.
I believe successful product design is a combination of collaboration, experimentation and evidence, so I use workshops and ideation sessions, prototyping, wireframes and research to drive product development and decisions. I love tackling complexity, which is probably why I ended up designing for Web3 before most people knew what it was.
Curiosity and a lifelong commitment to learning shape how I lead. After completing a Master of Design at UNSW, I returned as a lecturer and tutor, where I developed a strong foundation in mentoring and guiding others. I bring that same approach to UX leadership, supporting teams with clear direction, thoughtful feedback, and the belief that people do their best work when they feel trusted and empowered.
Today, I’m a UX/UI Lead at Transport for NSW, crafting experiences for millions of people planning their journeys on transportnsw.info. Outside of work, you’ll find me travelling, top-roping at the climbing gym, or having a picnic with my family.
Expertise
- End-to-end product design across discovery, research, wireframing, prototyping, testing, and implementation
- Information architecture and strategy
- Human-centred design methodology
- Inclusive design and accessibility
- Mentoring and leadership
- Teaching and facilitating design
Technical skills
- Figma, Sketch, Proto.io, Miro, Mural, Adobe Suite - I embrace and learn new tools swiftly
- Wireframing, low & high fidelity designs, prototyping
- Designing for complex technical domains including Web3, blockchain, and cryptocurrency
I like to work
- With culturally and creatively diverse people
- In collaborative, fun environments
- On projects that make a positive impact
- On emerging technology
Education
- Master of Design, UNSW Art and Design, 2014 to 2015
- Bachelor of Creative Arts (Graphic Design), University of Wollongong, 2007 to 2010
Employment
- Senior Digital UI/UX Lead
Transport for NSW, 2024 to present - Senior UI/UX Designer
Transport for NSW, 2023 to 2024 - Senior UI/UX Designer
Opus Logica / Orchid, 2018 to 2023 - Senior Designer
Wellcom Worldwide, 2016 to 2018 - Lecturer and Tutor (Master of Design)
UNSW Art and Design, 2017 - Earlier career: graphic and digital design roles across Wellcom, Foxtel, Future Classic, ABC Australia, and TorchMedia, 2011 to 2016
Awards
- Dean's List, Master of Design, UNSW, 2017
- First prize, digital art category, Sydney Royal Easter Show, 2018
- Second prize, digital art category, Sydney Royal Easter Show, 2016 and 2017
Six quick facts
1. I've been making things since before I knew what design was – when I was very young I started ‘Sas Shop’ selling hand drawn stationery to family members.
2. My nickname amongst family is ‘mo’ from ‘eskimo’ after a girl misheard what my name was when I was young and proceeded to call me eskimo. I was too polite to correct her.
3. I consider myself a shower genius; crazy new ideas often strike in the shower.
4. I really love music and I've seen a huge variety of live concerts from David Bowie, Bob Dylan and Prince to Tom Misch, Daft Punk, Tyler the Creator, Kendrick Lamar and Nine Inch Nails.
5. Some of my absolute favourite movies are kids movies – particularly Pixar and Studio Ghibli movies. I love stories in any/all forms.
6. I love travelling - I've been to over 15 countries and plan to visit many more.